The Market for Chicken Raised Without Antibiotics, 2012–17

by Elina T. Page, Gianna Short, Stacy Sneeringer, and Maria Bowman

Scanner data were used to analyze expenditure shares, national average prices, and demographics for chicken products labeled raised without antibiotics (RWA). The results showed a rise in household expenditures for RWA-labeled products across market segments. Further, the analysis found demographic differences for those who bought RWA-labeled chicken products.

Keywords: Antibiotics, organic, chicken, poultry, consumer demand, prices, raised without antibiotics, food labels, credence attributes, scanner data

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