Food Purchase Decisions of Millennial Households Compared to Other Generations

by Annemarie Kuhns and Michelle Saksena

This report uses Information Resources, Inc.’s Consumer Network dataset to investigate how Millennial households allocate their food-at-home budget, breaking monthly purchases out by food category. Millennials prefer convenience more than other generational cohorts when making food-at-home purchases, with the largest budget shares going to food categories dominated by ready-to-eat foods.

See related Amber Waves article: Millennials Devote Larger Shares of Their Grocery Spending to Prepared Foods, Pasta, and Sugar and Sweets Than Other Generations

Keywords: Millennials, households, diet quality, budget shares, food expenditures, monthly purchases, food at home, ready to eat, time allocation, prepared foods, generational comparisons

In this publication...

• Entire Report
• Report summary